Brand Strategy Consulting
Many businesses focus on mass production, marketing and selling but they rarely think about customers’ perception of their company. It is no longer enough to offer products or services that sell on …
Continue Reading about Brand Positioning: How to choose the right strategy? →
Banks and economists are predicting a recession caused by the Covid-19 pandemic (or more accurately caused by Government-imposed economic lock-downs). In fact, some say we're already in a recession. …
Continue Reading about This recession will (likely) be v-shaped →
From the lion's roar appearing before every Metro-Goldwyn-Mayer film, to the iconic Nokia ringtone, sonic branding has proven incredibly powerful. Pandora and Mastercard have also recently developed …
Brands can draw on multiple distinctive elements to try to stand out in a crowded ad landscape. From oft-used logos, colours, and slogans, to lesser used celebrities and brand characters. Ad recall …
Continue Reading about Brand characters make ads 6X as effective →
Facebook Global Pages allow businesses to create local versions of their Facebook presence using the same brand name and URL. This is intended for businesses with different regions or languages. Local …
Continue Reading about Creating or Migrating to Facebook Global Pages for Multilingual Businesses →
Switzerland is famously diverse with four distinct language communities (German, French, Italian, Romansh). But this is not a special case... other multilingual countries in the world include The …
Continue Reading about Facebook advertising in a multilingual country →
